Almost 18 months before Oyster and eReatah, the German company Skoobe created an ebook subscription service that attracted 10,000 readers in its first year. The cost is10 Euros a month for a base subscription that allowed users to read 3 books at a time. You can browse their 30,000 titles at no cost.
Some interesting figures* have come out of Skoobe’s first year.
27% of users later buy a print copy of a book they read on Skoobe
16% of users later buy an ebook copy of a book they read on Skoobe
80% of users say the read books on Skoobe that they wouldn’t have discovered otherwise
60% of users say they spend more time reading since using the app
*figures courtesy of Publishing Perspectives