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Tuesday Tips: Author Branding 103

Author Branding 103: Color Me Confused
by Poppy Dennison

Way back in Branding 101, we talked about having a brand that creates a unique name and image. Easier said than done, right? Well, maybe it’s a little easier than you think. To illustrate my point, let’s take a trip to one of my least favorite places in the world: the grocery store.

Coca-Cola® is a registered trademark
of The Coca-Cola Company.

Now, I hate grocery shopping with a purple passion. No really. Loathe.  But if I tell you we need to grab some Coke, we head to the soda aisle and what do we look for? That’s right. Red. It’s easy to find the brand because they have a signature color.

Color is a great way to make your brand easily identifiable. No matter how many times Coke has changed their logo over the years, there has been one constant: their color.  There’s a lot of fancy schmancy science behind it too. Just Google color psychology if you don’t believe me. Go on. I know you want to.

Now imagine our readers at the grocery store for authors. Can they go to a certain aisle and pick you out of the crowd? Is your brand as easily identifiable as Coke is on the soda aisle? If not, why not come up with a signature color for yourself to help?

Steel Magnolias (1989)
Tri-Star Pictures

Choosing the color that represents you can be a really difficult choice, but remember your goal: unique name and image. You already have the unique name part, so picking a color scheme to go with your name might not be as difficult as you think.

Start with your favorite colors. Most marketing professionals will agree that no more than three colors work best. You’ll want something bold and unique, something that feels like you. If you didn’t take a look at color psychology before, now might be a great time to do that.  Do any of the colors jump out at you? How about their descriptions? Do any of those feel like the image you want to present?

The options are endless. Are you a fiery red or a royal purple? Calming blue or relaxing green? Dominant black or sunshiny yellow? Combining colors that symbolize you and your work can give your readers a subconscious view into what they can expect from you.  Mixing up red and purple can show fiery royals. You know, like red-headed Prince Harry.

Social media is the grocery store for authors and our job is to position ourselves on the shelves so that our readers can easily find us. If you don’t have a signature color, head on over to your local market (i.e. your favorite social media site) and see if you can identify any authors on your friends list who use color as part of their marketing scheme. What does that color tell you about them? Did it make them easier to pick out in the ever refreshing news feed?

A sassy southern lady, Poppy Dennison developed an obsession with things that go bump in the night in her early years after a barn door flew off its hinges and nearly squashed her. Convinced it was a ghost trying to get her attention, she started looking for other strange and mysterious happenings around her. Not satisfied with what she found, Poppy has traveled to Greece, Malaysia and England to find inspiration for the burly bears and silver foxes that melt her butter. Her love of paranormal continues to flourish nearly thirty years later, and she writes steamy love stories about the very things that used to keep her up all night. If her childhood ghost is lucky, maybe one day she’ll give him his own happily ever after.

You can find out more about Poppy’s books on her websiteFacebookTwitter, or Goodreads.


Published in Book Marketing Branding Social Media for Authors Writing Tips

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