As an author you want to grow your followers. Understanding why readers follow you will help you provide content they’re interested in.
- To get unique content: readers follow you because you provide content they can’t get anywhere else. Examples: only you can share with readers why you choose to write, how you began and what your process is
- To get the inside scoop: readers want to feel they’re getting news about your books before others. Examples: cover reveals, title brainstorming, next characters in a series
- To know you as a person: readers want to see who is behind the books they read. This doesn’t mean you should air your personal businesses; instead find a balance between being personable and sharing your checking account number. Examples: what your desk looks like, what music you listen to when writing, what books are on your to-bed-read pile, what your favorite foods are.
- To interact with you: readers will use your social media as a way to start conversations with you. This is a double edged sword so balance is required but readers will expect some dialogue with you. Examples: Tweeting you with questions about your next release, Facebook messaging that they loved your book, commenting on your blog posts
- To be a part of the social media community: readers will want to see your thoughts on all things book related and if you participate in weekly online events. Examples: your thoughts on book conventions (and if you’ll be there), #TeaserTuesdays, #ThrowBackThursday
Readers follow authors (and anyone) they find interesting and engaging. It’s easier to make your social media enticing by knowing what readers/followers want from your streams.