Twitter hashtags (#) have jumped from the social media platform into everyday life. Here’s Jimmy Fallon and Justin Timberlake’s hyperbolic explanation of the Twitter hashtag:
The hashtag symbol of # is used to mark keywords, topics or subjects in a tweet. Twitter users came up with the hashtag because in the early days of Twitter we had no search function but wanted to connect with other users who had similar interests. So Twitter users figured out the platform would allow clickable searches using the construct #topic. The hashtag became so popular that Twitter created a search function which mimics and to some extend nullifies the hashtag as a search function. Still, the hashtag is synonymous with Twitter and an important part of using Twitter as an effective means of engagement.
How to use hashtags:
- Use the hashtag symbol # before any topic, keyword or phrase in a tweet but do so with no spaces.
- Click on the blue #topic in any message to see all the tweets with that keyword, subject or topic. Here is an example of the popular #amreading hashtag:
- You can use hashtags anywhere in your tweet.
- Any time you use a hashtag it will show up in searches related to that hashtag so don’t expect any privacy (see above example).
- Don’t spam with hashtags! Common usage suggests no more than two hashtags per tweet.
- Have fun with hashtags.
Hashtags are a fun and easy way to connect with other Twitter users. Peppering your tweets with hashtags can engage current followers and generate new followers at the same time. #HashtagLove
Here is a quick video with even more on hashtags for author and book marketing.
What else would you like to see covered in Tuesday’s Social Media Tips for Authors?