How do you maximize sales and exposure on Amazon?
Amazon has millions of books. How is a reader ever going to find mine?
- Make sure your listing is complete. It may take Amazon several days (even a week or two) to show a complete listing, but two weeks after your release date, the book entry should include: a cover image, a blurb, a link to other editions (paperback, Kindle, audiobook), and the “Search Inside the Book” feature. If it doesn’t, contact your publisher.
- Use Author Central. Create an author page on Amazon and make sure it is kept up to date. Provide a bio and a picture if you wish. Link all your titles to your author page. If you have a blog, you can feed it to your Amazon author page.
- Tag your books. Provide relevant keywords to tag your book. Tags help a book appear more accurately in search results. Find more information on Tags HERE.
- Encourage readers to leave a review. If a reader contacts you to compliment your book, ask them if they would mind leaving a review for the book on Amazon to help other readers find it. It doesn’t have to be a long or detailed review. A single sentence and rating are sufficient. Include a link that will take them directly to the review screen for your book. The easier you make it for them to leave a review, the higher the chance they will do it.
One of the biggest ways to support your favorite author is by helping them gain exposure on Amazon, so I’ve included a section in this post directed to readers. Want more books from your favorite author? Help them sell the books they’ve already published.
- Buy your books from Amazon. The higher the Amazon sales ranking, the more Amazon recommends it.
- Rate books on Amazon. Even if you don’t buy your books from Amazon, you can rate and review your favorites. The higher a book is rated, the more Amazon recommends it.
- Was this review helpful? After every review on Amazon, there is the question “Was this review helpful to you?” Click YES for reviews that agree with your opinion about a book. The more helpful a review, the higher it will appear in the list, letting other readers find it easily.
- “Like” books on Amazon. There is a “Like” button to the right of the title. This isn’t related to Facebook. It is Amazon’s own internal “Liking” system.
- “Like” authors on Amazon. See above. You can “Like” an author from their author page. To find an author’s page on Amazon search for the author’s name.
- Tag books with keywords. See the Tag books item in the author’s section above.